The Business Plan Workbook (Sunday Times Business Enterprise Guide)
Paperback: 398 pages.
Book condition: good.
Edition: July 2005
This fully revised fifth edition of the best-selling guide for students and entrepreneurs alike brings together the processes and procedures required to write a business plan. Based on methodology developed at the Enterprise Programme, Cranfield School of Management, it explains hoe to construct a practical business plan. Without such a plan, no bank or venture capital house will consider finance for start-up or expansion.
Now in a bigger workbook format, the book includes examples taken from the real plans of successful entrepreneurs. The many assignments and worksheets provide a step-by-step approach covering all the key subjects, including:
-history and positioning of the business;
-competitive business strategy;
writing up ans presenting a plan.